Janet Slack introduces Marketing Biz Tips - the one resource you need to master effective marketing for your coaching business… Read on now!
Don’t Be the Next Talented Coach to Leave the Industry Because You Couldn’t Effectively Market Your Business!
If You Aren’t Finding Enough Coaching Clients
And Know That Your Marketing Needs Updating
Or Even Just Polishing, You’ll Want To Read All
This Information About A Powerful Resource
That Can Teach You Marketing Essentials
To Bring You More Clients
and More Income.
From: Janet Slack
Date:
Subject: Marketing Your Coaching Business
Dear Fellow Coach,
Are you stuck with your marketing? Are you “marketing” but feeling as if you’re not getting anywhere? Are you ready to take your marketing – and your business - to the next level?
I can assure you; you’re not alone.
Not all coaches are born marketers. We started our coaching businesses because we possess the gift of aiding others. If marketing were our forte, we’d be marketing consultants. Unfortunately, many talented coaches leave the field because of their lack of expertise in marketing and business.
Just because you don’t naturally think like a marketer doesn’t mean that you can’t learn to market well.
It also doesn’t mean that you can’t market your own business.
Reality check…
With the right tools, You CAN market your own business!
Introducing Marketing Biz Tips, a compilation of over 60 marketing tips encompassing everything from basic marketing principles and theories to the newest ideas for social media and everything in between.
Take a moment to answer the following questions:
• Do you have a marketing plan? (Have you looked at it in the last 30 days?)
• Are you utilizing social media? (Are you using it to its full potential?)
• Have you carefully thought out your brand? (Are you brand managing?)
• Do you have an effective marketing mix?
Humor me and ask yourself a few more questions:
• Do you use LinkedIn to market your business?
• Is your web content optimized for search engines?
• Have you considered audio and video as forms of communication with potential clients?
If you had to stop and ponder over any of these questions or if your answer was an obvious NO, Marketing Biz Tips is the next resource you need to purchase for your business. Hopefully, these questions triggered thinking – thinking not only about what you’re currently doing, but also about what you CAN be doing to spread the word about your business and bring in new clients.
“Janet Slack has written a comprehensive, jam-packed, juicy marketing guide for coaches that covers the entire gamut of all you'd ever need to know to successfully market your coaching business! She maps out the important contextual and strategic concepts of marketing, niches, lead generation, branding, and traditional marketing and then details the nitty gritty how-to steps of the online marketing world, including websites, blogs, and social media. This handy guide includes all you need to know to rock the marketing side of your business!"
Suzi Pomerantz - http://suzipomerantz.com |
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Who am I to tell you how to market your business?
I’m Janet Slack, owner of Life Adventure Coaching and Solopreneur.biz. I’m a coach and consultant for small businesses and solo entrepreneurs with a passion for coaching people to succeed in life. Through individual coaching, coaching groups, past eBooks, speaking engagements and blogging, I’ve helped hundreds of coaches discover the best way to market their business. Now I want to share this information with you.
For the beginning coach, you’ll find an encyclopedia of useful marketing information, all of which works NOW for marketing your coaching business.
But wait, Janet, I’m an experienced coach. How will your book benefit me?
Good question! For you, the experienced coach, you’ll find this 130+ page eBook filled with tidbits to expand and/or improve your current marketing plan and skills.
What exactly am I sharing with you in Marketing Biz Tips?
• How to develop an effective marketing plan (page 7)
• Understanding the difference between marketing and sales (page 9)
• Discovering the best marketing mix for your business (page 15)
• How to generate qualified leads for your business (page 33)
• Tips to overcome the fear of marketing (page 35)
• Understanding the importance of branding your business (page 42)
• Conquering the fear of follow up (page 34)
• Understanding why branding is important and how you can create your own (page 36)
• Tips on how social media can affect your business footprint (page 75)
• Discovering how to increase your sales with joint ventures and affiliate marketing (page 124)
• And, so much more…
By purchasing Marketing Biz Tips, you’re taking the first step in catapulting the results of your marketing efforts. In addition to Marketing Biz Tips, you’ll also receive my weekly Newsletter, “Biz Tips for Coaches” delivered to your inbox every Tuesday. This newsletter is packed with ideas, insights and inspiration about being a coaching entrepreneur.
If you're serious about thinking like a marketer and growing your coaching business then the time is now.
"I've read Marketing Biz Tips, front to back, at least 3 times. It is well written and easy to read.
It is full of vital information and all in one place! I've learned valuable tips which I applied right away. This ebook provides a real short cut to anyone who really wants to make it onto the web.
If only I had it sooner, when I first started online, it would have saved me all the time that I spent reading many books!"
Christine Sousa - Marketing for Coach |
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"As a new coach, I found Janet's Biz Tips Book an invaluable resource. Here were all the greatest marketing tips in one handy location! New coaches will find value by being introduced to the variety of marketing tips that are available. Seasoned coaches will benefit by having a checklist to evaluate their marketing strategies. It's all here! NO need to invest in any other marketing books. Thanks so much Janet! You really helped me clarify and organize my marketing strategies - now I know what to do to market my business."
Denise Stahl - Fit 4 Your Life Coaching |
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This eBook is ideal for helping you learn all the basics of marketing your business. It’s also loaded with specific, detailed information that you will refer to over and over again...
Table of Contents of Marketing Biz Tips
Introduction ......................................................................................... 4
Marketing Basics ................................................................................... 6
The Marketing Process – Building a Marketing Plan ....................................... 7
Marketing and Sales are Different .............................................................. 9
Learn to Have Great Sales Conversations .................................................. 11
Must-Haves in Your Marketing .................................................................. 13
Your Marketing Mix Matters ...................................................................... 15
Understanding Business Promotion ........................................................... 17
Product Funnel ....................................................................................... 19
Marketing with Free Gifts ......................................................................... 21
Your Uniqueness Matters ......................................................................... 23
Yes, You Need a Niche ............................................................................. 25
Social Proof ............................................................................................ 27
Low/No Cost Marketing ........................................................................... 29
Don't Be Afraid to Follow-up ..................................................................... 31
Generating Leads for Your Business .......................................................... 33
Fear of Marketing...................................................................................... 35
Traditional Marketing ............................................................................. 37
Advertising Your Coaching Business .......................................................... 38
Audio is Still Powerful Marketing ................................................................. 40
Thinking about Brands ............................................................................. 42
Copywriting - Another Important Skill ........................................................ 44
Your Logo Is Your First Impression ............................................................ 46
Effective Networking ................................................................................. 48
Using Photos Wisely ................................................................................ 50
The Press Release - Free Publicity .............................................................. 52
Using Public Speaking to Build Your Biz ...................................................... 54
Websites and Blogs ................................................................................ 56
Blogs Versus Websites ............................................................................ 57
Types of Websites ................................................................................... 59
Choose Web Hosting Very Carefully ........................................................... 61
Elements for a Successful Website ............................................................. 63
Check Out What Your Website Looks Like ................................................... 65
Blog Platforms ......................................................................................... 67
7 Essential Elements for Your Blog ............................................................ 69
Search Engine Optimization ....................................................................... 71
Web Stats 101......................................................................................... 73
Social Media Marketing .......................................................................... 75
Marketing Revolution................................................................................. 76
A Marketing Trend You Shouldn't Ignore .................................................... 78
Social Media for Coaches ........................................................................... 80
Facebook is Not Just Fun - It's a Business Tool .......................................... 82
What about Twitter? ................................................................................ 84
Don't Use Twitter Alone! .......................................................................... 86
9 Pointers for LinkedIn Profiles .................................................................. 88
The Buzz about Google ............................................................................ 90
Windows Live .......................................................................................... 92
Other Online Marketing .......................................................................... 94
Google Keyword Tools .............................................................................. 95
Autoresponders and Coaching – A Perfect Pair ............................................ 97
Double Opt-In Is Vital .............................................................................. 99
Don’t Be Spam ....................................................................................... 101
Subject Lines are Prime Real Estate ........................................................... 103
Use Your Email to Create Image & Branding ............................................... 105
Tips for a Better Newsletter....................................................................... 107
Writing Tips to Get Your Info Read on the Internet ..................................... 109
Build Your List ........................................................................................ 111
Be a Movie Star and Grow Your Business .................................................. 113
Create a Unique Marketing Message With Video .......................................... 115
Technical Ideas for Making Business Videos ................................................ 117
Marketing with Others ......................................................................... 119
Testimonials - Don’t Leave Home Without Them ........................................ 120
Referrals are Marketing Gold .................................................................... 122
Joint Ventures and Affiliates ..................................................................... 124
Joint Venture Success ............................................................................. 126
About the Author ................................................................................... 128
About Janet Slack ................................................................................... 129
“If you are unsure how to market or where to start in your marketing plan, then this book is for you. Janet really explains a lot of terms that can get confusing and makes them simple to understand. This book gives you a foundation of marketing to start implementing strategies right away in your business. I like how she also shares the common mistakes that stop many people from marketing effectively and a ton of tips to overcome them. I highly recommend this book to use as a resource because it has a wealth of information and highlights many areas that relate to coaching businesses to help you decide what would work best for you.”
Maribel Jimenez - Marketing Consultant |
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Invest in Your Business
For many coaches, it is hard to remember to invest in the marketing of your business regardless of where you are in the growth process. Yet, if you’re not with a client, you should be marketing. As a business owner myself, I know that I need to watch my expenses, however, I also know when items I invest in will aid in the success of my business.
If just one tip in this book brings you one new client, wouldn’t the $19 be worth it?
How Do I Get the Book?
The Marketing Biz Tips e-book is delivered to you instantly. You will get access to it as soon as your payment is processed. The e-book comes in electronic (PDF) format and will work on either a PC or a Mac. You will be able to download it to your computer and begin to read it right away. You’ll have complete and immediate access to this information that can turn your business around.
Importantly, I want you to know that your purchase is risk-free. You can buy Marketing Biz Tips for your business, risk-free, and if you do not find it useful, I will refund your full purchase price during the first thirty days from purchase.
Really, Janet? You’ll give me my money back if I don’t see the value?
I am dedicated to your success as a coach and an entrepreneur. I truly believe that Marketing Biz Tips can make the difference in marketing games plans for beginning and seasoned coaches and so I offer a 30-day money back guarantee. If there are not any ideas or information in the book that can help you market your business better, I will refund your money.
Marketing Biz Tips is so jammed with information and ideas that its value to your business is priceless. It would take you countless hours for you to research and compile the information on your own.
"I LOVE Marketing Biz Tips by Janet Slack. It is written by a coach for coaches, and if you need to market your coaching business and don't know where to start this eBook is just what you need. I know - I'm living proof. By incorporating only a couple of Janet's Biz Tips I've increased my daily opt-in rate for my newsletter by over 300% in just two weeks. Talk about cutting months off my learning curve.
This is definitely one of the best eBooks I have ever read on marketing for coaches! I can't imagine how it could have been written any better or how it could have been any more helpful unless the Janet did the marketing FOR me."
Bill Walston - Business Coach |
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What Next?
The E-book comes in an electronic format. You can download it right away to your computer and start reading. (Yes, even if it’s in the wee hours of the morning!) Discover how to market your business to the fullest right now!
Remember this could be your ticket to more success in your coaching business. Don’t allow yourself to continue to struggle with marketing. You know you have marketed the best that you knew how to do, but that hasn’t always brought the stability or the clients that you have wanted. Unless you begin to market differently in your business, this will not change.
Take step to buy this powerful resource right now. I know you’ll be happy you did.
Warmly,
Janet Slack
P.S. This may be the calculated risk your business needs. Marketing Biz Tips is filled with the most up-to-date marketing ideas that can make an immediate difference for your business. Go ahead and get yours right away by clicking the “buy now” button. P.P.S. You don’t want to struggle with marketing anymore and the longer you wait to get your marketing in line, the more possible income you have passed up. Buy Marketing Biz Tips right now and change all that. The 30-day money back guarantee is a great deal and makes it practically no risk for you.
"I have a couple of marketing books on my shelf which I have started reading and never finished. That is most definitely NOT the case with Janet's new book, Marketing Biz Tips. I literally found it hard to put down. There is so much great information, and each easy-to-read chapter is power packed with useful resources and practical ideas. Each section is well organized and the book is designed so that you can start wherever you are and build a marketing plan around your needs.
I also love Janet's writing style. She literally seems to come alongside to walk you through all the basics of marketing as well as to help you understand more advanced ideas and tools. If you want to lay a solid marketing foundation or improve your understanding of more advanced marketing strategies for your business, I highly recommend Marketing Biz Tips!"
Nikki Brown - http://www.coachnikkib.com |
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“We all would like to think that we have a grasp on marketing our businesses, but after reading Marketing Biz Tip I realized what I did not know. I found the book to be refreshing and not full of a lot of marketing terms that bogged down my reading. It gave me a better understanding of what I need to do to market my business.
Janet speaks about the five parts needed to building a marketing plan for your business. How many of us feel that all we need for our marketing plan is to write it on the calendar? Having a marketing plan is essential to our business. She explains how marketing and sales are different. I finally see what the differences are. To me, they have been one and the same.
Wondering about your USP and the uniqueness of it – Marketing Biz Tips was instrumental in me taking the time to redo my USP. I knew what testimonials were, but the term social proof – my first thought that it had something to do with social media. If you are wondering what social proof is read Marketing Biz Tips and smile with me.
If you are looking to market your coaching business this guide is a must read. This book will assist and guide you in the development of marketing your business. It is easy reading and easy to understand. I could go on and on about the difference reading Marketing Biz Tips has made in the way that I look at marketing, you have to read it for yourself. To me, it is a must read for all coaches.”
Sheila Edens-Brown - http://sheerelegancevirtualassistance.com |
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Janet Slack
Owner
Biz Tips for Coaches
A Division of Life Adventure Coaching
Life Adventure Coaching
714 Oakland Street
Hendersonville, NC 28791
828-691-4655
janet@lifeadventurecoaching.com
